Ben Silbermann moved to California before he became the co-founder of Pinterest and began working with Google in customer service before finally beginning a company.
Fittingly, that’s just what is now possible for his venture, Pinterest: encouraging individuals to get close to the brands, products, and people who inspire them.
With Pinterest now accounting for 25% of retail referral traffic and pushing 4x more cash per click than Twitter, as a massively powerful way to communicate with your audience, Pinterest has proved its strength. And several brands are wondering whether they have to give a bit of a boost to their Pinterest marketing.
YOU’RE ONE OF THEM?
I gathered information about how best to address the question of whether Pinterest is a good match for you and if it is, how to improve the exposure of your brand and meet the audience across the network.
ELEMENTS THAT ANY PINTEREST ACCOUNT NEEDS TO HAVE
Pinterest has just unrolled a new interface feature as I’m writing this and you know I’m all over it. Your “about me” segment was highlighted in the old interface, while this new layout allows you to pick five boards that you can highlight to scroll above the other boards. This leaves you with four main elements that you can optimize from the get-go with your Pinterest account.
ARE YOU HAVING TRAFFIC FROM PINTEREST ALREADY?
Get hold of your Google Analytics traffic stats before you do something else and look back quickly and see if you’re even having some referral traffic through Pinterest.
FOLLOWING THESE STEPS IS A SAFE WAY TO ACHIEVE THIS:
Sign into your account for Google Analytics. Scroll down the left-hand menu and search for an alternative called “Acquisition.” To open a sub-menu, click on it.
You’ll see all the numerous origins of your traffic in the list at the bottom of the page. Only press Twitter.
This will bring up another list that tells you, in percentages, how much referral traffic you have got in the last month from each social media site. Anywhere do you spot Pinterest?
YOUR PICTURE FOR THE PROFILE
I have a simple description of myself in my profile that is often used in images on my blogs, so I’m instantly identifiable. A lot of people choose to use their logo, but communicating with a logo is more challenging for your target demographic than it is for your face.
Think of having a picture of you together, or selecting someone to represent your social network and use a picture of them, even though you’re in business with a partner.
In addition, make sure that the picture is transparent, high quality, and embodies an aspect of your brand with which you want individuals to interact. My brand is vibrant and happy, so with a huge smile on my face, my picture is in front of a hot pink wall.
Featured boards of yours
Here’s the latest feature from Pinterest, and one that many early adopters aren’t doing correctly. You know, these are the boards that will be used first by the viewers and the ones they are most likely to press.
You are given the chance to pick what your viewer sees first on your profile by hand, so we can guarantee that you choose boards that:
Get the item in front of the public
Depict the brand
By building a board that only contains your own content, you can do this. I’ve got two – one for each of my posts. That will leave you with four more choices for the board. Your brand is what to think here, and where else you share the rest of your own content.
I write a lot about Instagram, so as one of my featured ones, I have my “Instagram Influencer” board, as well as a board of blogging and entrepreneurial ambitions.
Will you have graphic elements for the organization or are there any you can introduce?
Pinterest provides clear advantages to companies that are high on visual content, as I described above but imaginative and out-of-the-box thinking will help you find unique ways to interact with your audience even though you are in the service sector or have a company that does not explicitly translate to a visual medium (such as insurance).
For example, many writers build Pinterest boards for their novels with book cover photos or images they find during the study. Freelancers share tidy rooms in home offices.
Do you have a steady stream of positive pictures that come in or do you have the resources to generate them?
It takes time, concentration, and a lot of thinking to produce pictures based on your brand. It might not be the best time for you to invest all the work into producing original photos if you’re a one-person brand now focused on sales and strategy.